Three Simple Words to Shift Everything

How do people feel and think when they interact with your business?

Have you thought about how you want them to feel after interactions with you? Or what words you’d want them to use to describe you or your business?

Create a Guarantee You Feel Great About (and Your Clients Do, Too!)

How to Create a Guarantee You Feel Great About (and Your Clients Do, Too!) It’s the part of the sales page (and business) that we often dread… the “money-back” guarantee. Spoiler alert: you have other options that may be even better. We’re going to look at 7 different types of guarantees and how to decide […]

How to Increase Click-Through Rates in Emails

How to Get More Click-Throughs in Your Emails Click-through rates are key to successful, effective email marketing. More clicks = more eyes on your invitations (offers, freebies, etc).  If you can increase your click through rate, you get more action even without growing your list!  So what can you do to get more clicks? Think about […]

The Dangers of Narcissistic Marketing

The Dangers of Narcissistic Marketing (and How to Avoid It) I opened up an email today and woo boy… today’s rant might ruffle some feathers, but it’s gotta be said AND if you make time to read this, it will transform the way you think about your copy and marketing. #TruthBomb #PerspectiveShift   I know the […]

5 Ways to Clear & Ground Before You Write

5 Ways to Clear and Ground Before You Write When we find writing frustrating, stressful or just can’t get the words to flow… it’s because our minds are distracted and clouded! Before you begin to write clear and ground yourself (AKA “cleanse your aura” or “remove negative energy”). It’s super important if you want to get yourself […]

5 Ways to Blast Past Writer’s Block

Ever sit with your fingers on your keyboard… wracking your brain for words… and inspiration eludes you? W.R.I.T.E.R.S. B.L.O.C.K. S.U.C.K.S. Sometimes it doesn’t matter how many great sources you look at for inspiration, how many ideas you’ve got filed away… you’re simply stuck and not “feeling” it! Here’s a few simple ways to get the […]

Stop Posting Fluff–Answer These Questions Instead

Want Content that Attracts and Converts Your Ideal Clients? Stop Posting Fluff–Start Answering These Questions Instead! Much of the “advice” we get about creating content is focused on filling up a calendar with daily posts, fluff that’s just to get noticed, engagement bait, or designed to be pretty… But your content needs to do more […]

Looking for Alternatives to the “9 Word” Email?

Alternatives to the 9-Word Email The “9 Word” email from Dean Jackson is popular for a reason.  It works.  Just asking the simple question: “Are you still looking to…?” is a great email.   But if you’ve already sent that out lately, or even quite a few times, try one of these alternatives next! “One Question” […]

23 Ideas for Irresistible List Growing Freebies

Enough already with the endless ebooks!  We’ve all got a million of them cluttering up our hard drives that we haven’t read… So do your audience a favor – create something more fun for your freebie, that they’re more likely to actually read and apply! Here are some ideas to get you started: 1. Checklist […]