Enough already with the endless ebooks! We’ve all got a million of them cluttering up our hard drives that we haven’t read…
So do your audience a favor – create something more fun for your freebie, that they’re more likely to actually read and apply!
Here are some ideas to get you started:
1. Checklist – Make a process easier by putting the important pieces into a checklist format.
2. Video – Create a quick “biggest mistake” or “top three tips” type video to share.
3. Audit/Review – Is there a process you use that you can share with clients to audit or review something so they can identify areas to improve easily?
4. Blueprint – What’s the blueprint you follow for success? Create an image or mapped representation of it (try LucidChart.com).
5. Email Course – Divide that ebook or info into 5-7 pieces and share it as a 5-7 day ecourse so it’s easy for readers to follow one piece at a time.
6. Video Series – Can you share your top three tips/lessons/strategies around a challenge or results in a series of videos?
7. Assessment – Design a short list of questions that help your subscribers evaluate something specific related to a challenge or result they want. For example, “Is Your Website Working for You?” or “Are You Ready to Host Your Own Live Event?”
8. Mindmap – Got a process you follow for a specific goal or process? Put it into a mindmap format to share with a tool like bubbl.us.
9. Cheatsheet – Give people the shortcuts and step by step to get to a goal quicker.
10. Screenflow – Create a quick screenflow to share or explain how to do something specific.
11. Quiz – “Are you X?” or “Which X are you?” can be a fun opt-in to attract people. Think Cosmo.
12. Printable – Do you have a form, template, checklist, images, labels, cards or something else that would be great for your audience to print off and keep handy?
13. Quick Guide – What’s the shortest way you can explain how to get from point A to point B. Instead of a 273 page comprehensive guide, consider something super short and easy to follow.
14. Webinar – Host a live webinar, then turn it into an evergreen “on demand” recording for your subscribers. Be sure to pick a hot topic that addresses a challenge or problem they want to solve.
15. Templates – Create a useful template. What do you teach or share that could be turned into a fill-in-the-blank process?
16. Case Study – Share a case study of someone brand new (could be you or a client) and how they achieved a result or made a change. Explain each step they took, why it was important, and how they progressed to reach the goal.
17. Ultimate Guide – Go in depth. Pick one goal or result or share everything you can about the topic.
18. Strategy Session – If you have time in your calendar, offer a free session with you for new subscribers. Focus is on solving one specific problem. Use the info you gather to inspire your blogging and marketing.
19. “Swipe This” – Give people something they can “swipe” to use for themselves – from email templates or series to webinar slides, lots of options here. What’s something hard for them to do? Make it easier by giving them a starting point.
20. Tool or App – Share a tool or app designed to make your audiences life easier in some way. Could be a tool you’ve created or just one you’ve found helpful that you write up a quick “how to” for or a video screenflow of.
21. Manifesto – What do you feel strongly or passionately about that relates to your blog or business? Why not write and share a manifesto style essay to spread the idea?
22. Resource List – What resources would be helpful to share with your audience? Top 10 tools for… Best books for… 5 Websites to… (bonus tip: add affiliate links!)
23. Experts Secrets – Ask 10 (or more) of your “expert” colleagues to all answer one question. Add your answer and compile into a PDF to share.
So, which of these ideas will you use to create your next list building magnet?