Did you know… “Abracadabra” is from the Aramaic phrase “Avrakehdabra” which means literally “I will create as I speak.”
Our words have power. Spoken and written.
“Words cast spells. That’s why it’s called spelling. Words are energy. Use them wisely.”
And I’m on a mission to help entrepreneurs bring their own unique magic into their copy and content!
Because copywriting and content creation can be both fun and powerful when you apply my CopyCraft secrets… Method + Magic = Magnetism!
CopyCraft is what happens when you cross a copywriter with 20+ years experience in a crazy diverse range of niches and levels of campaigns…
With a connected-to-her-roots Celtic woman who loves energy work, crystals, and has a degree in Metaphysical Science…
An odd-but-powerful combination of logical and spiritual approach.
Strategy and Frameworks Matter if You Want Results
We start there, with a solid foundation and effective framework based on the unique goals for any campaign or stand-alone piece of copy we’re working on.
Because first we connect the dots between where you’re at and where you want to be, then we fill in the right words to get us to the goal.
Then Add the “Magic”
to Connect and Convert
“Words cast spells. That’s why it’s called spelling. Words are energy. Use them wisely.”
When you unlock your unique magic and infuse it into your copy and content, it becomes powerful.
You’ll be able to truly connect, engage and persuade as you. No hype, no sleaze.
To Attract Perfect-Fit Clients to Your Offers
Because that’s the goal! To attract in clients you’ll love working with who will love the results they get!
Combine the right methods with your unique magic, your words become truly magnetic.
Business is about making a profit while making a positive impact for your clients (and for the world).
Creating copy that’s effective – that connects and converts – is about more than just having the right “method”.
Templates, frameworks and strategy are key. But infusing your unique magic into your copy is what makes it truly magnetic to your ideal clients.
CopyCraft requires you to be courageous – to be disruptive and create from your soul!
And to do that, you’ve got to step into unshakeable confidence!
A confidence in your gifts, skills and purpose. And belief in the value of what you offer.
Getting crystal clear on those elements is the foundation for crafting words that persuade and inspire.
You’ve got to know you can deliver on what you’re offering–and address your own potential objections and insecurities…
Before you can effectively make that offer to potential clients.
The secret power in CopyCraft is to bridge the invisible (the magic in your words) with the visible (the methods and strategy).
Because words create powerful spells…
If your copy isn’t working, it needs the “CPR” that comes from weaving MAGIC into it!
