If You're Tired of Wasting Time Struggling to Write Copy that Actually Works...
Discover the Simple CopyCraft System to Make it EASY (and Fun)
to Create Words that Connect, Persuade, and Get Results!
Spoiler Alert: You Do Not Suck at Copy, You Just Don't Have a System that Works for You--Yet!
Getting the "Right Words" Doesn't Have to Be SO DANG HARD...
Tap into your intuition and inner wordsmith (I promise, it's there!) with the CopyCraft system and let your unique magic shine through your messaging to attract your perfect fit clients!
You’ve got ENOUGH to juggle in business… there’s a seemingly endless list of WRITING and WORD related tasks…
- Sales pages and program offers (why isn’t anyone understanding what a huge difference you can make?)
- Messaging for all-the-stuff from speaker sheet to your bio to talk descriptions…
- Consistent emails to your list (nope, once in a blue moon doesn’t count…)
- Welcome emails for your list freebies (and programs)
- Client related follow up emails (welcome, testimonial requests, referral invitations, and more)
- Sticky situations you’ve got to respond to (late payments, refund requests..)
- Promotional sequences that actually work to get sales (instead of feeling like it’s pointless to even write)
- New product or offer launch emails (prepped with time to spare)
- Blog post, podcasts, and other great content your list would love (but are you emailing them?)
I’m overwhelmed just reading that list, nevermind writing them all!
But avoidance won’t change the reality… and the reality is that no matter what you’ve BEEN telling yourself…
You do NOT suck at copywriting. You DO have the words inside you.
And you CAN learn to communicate the value in what you do!
You just need a simple system to follow.
Take a DEEP BREATH with me… and relax because I’ve got you. In fact I’ve got you “six ways to Sunday” as the saying goes, with CopyCraft.
It’s not a paint-by-numbers formula. It’s a “give you all the tools” and help you “discover your own path” method.
You’ll dive in with me to test out different approaches to writing and find the one that works for you.
Through three steps together you’ll learn to tap into your own magic and creativity on demand.
The Three Repeatable Steps to Creating Magic with CopyCraft
One: Tap Into Your Intuition & Get Clear
Before anything else it’s key to get clear on exactly what you choose to create and why… What’s the goal? Who’s it for?
This could be with a meditation, crystals, tarot, journaling, movement, or something else entirely like researching or conversation.
I’ll show you how to use all of the above to connect and get clear! Then you choose what works for YOU. Because there is no “wrong” way here – it’s only about finding what’s right for you.
Two: Gather Your Tools & Resources
You never need to start with a blank page or from zero!
This is where the CopyCraft frameworks, systems and templates come into play. (More about those below.)
With the right tools and resources to kick start any copy or words you’ve gotta create, you can dive right past the stress and into the fun!
Three: Free Your Creativity!
Release your inner Shakespeare… YOU!
Good news: your ideal clients don’t want Shakespeare – they want you.
So stop worrying about the perfect words, and focus on finding YOUR words.
You can unlock exactly the right messaging to connect, persuade and motivate people to take action… it’s all about combining proven methods with your own magic to create magnetism!
Join CopyCraft LIVE (or On Your Schedule)
Saturday May 25th from 12pm ET - 4pm ET
100% Virtually on Zoom - Full Recordings Included
- The CopyCraft Approach: Method, Magic, and Magnetism
- The S+E4 Profitable Copy Formula: Strategy + Engaging, Entertaining, Ethical and Effective
- StoryCrafting: Creating Stories and Illustrations that Stick
- The “HIP” Principles for Honest Influence and Persuasion
- And more…
Plus, Bonuses!
- 150+ Email and Messaging Templates
- “BRAVO” Content Masterclass (Secrets to Creating Content that Grabs Attention)
- Personal Video Review of Your Sales Page, Opt-in Page or Other Copy (just send in the link or document and I’ll personal review and send you feedback and ideas privately)
Investment: Just $97
Tell Me More About this "CopyCraft" Thing...
Did you know… “Abracadabra” is from the Aramaic phrase “Avrakehdabra” which means literally “I will create as I speak.”
Our words have power. Spoken and written.
“Words cast spells. That’s why it’s called spelling. Words are energy. Use them wisely.”
After decades of experience writing my own copy, then crafting copy professionally for others, I’m on a mission to help entrepreneurs bring their own unique magic into their copy and content!
Because copywriting and content creation can be both fun and powerful when you apply my CopyCraft secrets… Method + Magic = Magnetism!
So What’s “CopyCraft”?
CopyCraft is what happens when you cross a copywriter with 20+ years experience in a crazy diverse range of niches and levels of campaigns…
With a connected-to-her-roots Celtic woman who loves energy work, crystals, and has a degree in Metaphysical Science…
An odd-but-powerful combination of logical and spiritual approach.
Method
Strategy and Frameworks Matter if You Want Results
We start there, with a solid foundation and effective framework based on the unique goals for any campaign or stand-alone piece of copy we’re working on.
First we connect the dots between where you’re at and where you want to be, then we create the right words in the right places to get you to the goal.
Magic
Then Add the “Magic”
to Connect and Convert
“Words cast spells. That’s why it’s called spelling. Words are energy. Use them wisely.”
When you unlock your unique magic and infuse it into your copy and content, it becomes powerful.
You’ll be able to truly connect, engage and persuade as you. No hype, no sleaze.
Magnetism
To Attract Perfect-Fit Clients to Your Offers
Because that’s the goal! To attract in clients you’ll love working with who will love the results they get!
Combine the right methods with your unique magic, your words become truly magnetic.
Business is about making a profit while making a positive impact for your clients (and for the world).
The S+E4 Profitable Copy Formula
Strategy
If you don’t know your goals, you’ll never know when you’ve achieved them!
Always start with the strategy that gets you from where you’re at, to where you want to be.
You're Invited to Join CopyCraft LIVE
Saturday May 25th from 12pm ET - 4pm ET
100% Virtually on Zoom - Full Recordings Included
- The CopyCraft Approach: Method, Magic, and Magnetism
- The S+E4 Profitable Copy Formula: Strategy + Engaging, Entertaining, Ethical and Effective
- StoryCrafting: Creating Stories and Illustrations that Stick
- The “HIP” Principles for Honest Influence and Persuasion
- And more…
Plus, Bonuses!
- 150+ Email and Messaging Templates
- “BRAVO” Content Masterclass (Secrets to Creating Content that Grabs Attention)
- Personal Video Review of Your Sales Page, Opt-in Page or Other Copy (just send in the link or document and I’ll personal review and send you feedback and ideas privately)
Investment: Just $97
Plus... Your Bonuses!!
Creating Powerful Words that Attract Your Ideal Clients
A powerful 5 minute guided meditation to help you explore and tap into the right words to attract your ideal clients.
Listen before writing and you’ll be inspired and excited to put words to paper!
$27 Value
Imagine: Your Next Marketing Campaign DONE
in Three Simple Steps – Copy, Customize, Send!
Never start with a blank page again. I’ve put together 150+ swipe email and messaging templates. They’re professionally written, tested, and guaranteed to save you countless hours of time! Just copy, customize and then hit send. (And then exhale… and go back to doing something you enjoy… or take a nap!)
No More EMAIL STRESS… Even if you hate copywriting, you can create profitable email marketing sequences that attract new clients and sales with these templates!
Oh, and with the bonus process-focused emails, you’ll have what you need for your follow up and delivery to take care of your new clients, too!
Templates are delivered INSTANTLY as Google docs. You can copy the whole folder and save them to your Google drive, or download them to your computer as Word docs, PDFs, or text files. So they’ll work in whatever you prefer to write in.
$197 Value
Customer Service & Follow Up
New Client Welcome (1)
Create a new client welcome email that helps your new client feel valued, excited, and clear about what’s next.
Testimonial Request (7)
Example email messages to invite your clients/customers, colleagues, and others to share their feedback.
4 Week Course Delivery (4)
Got a course you’d like to set up delivery emails for? Start here! Can be modified for longer/shorter courses.
Subscriber Welcome Series (3)
What’s your follow up for new subscribers? Try this set of emails to engage your new people!
Abandoned Cart (1)
Get a cart abandonment email in place for your offers – fast! This email will help you rescue “almost-lost” sales.
Survey Invites (1)
Need some client/customer feedback? Try this quick survey invite to incentivize people into action!
Announcements & News
New Blog Post (1)
As soon as you hit “publish”, use this template to get the word out about your new blog post.
New Podcast Episode (1)
If you publish a podcast and no one listens… does it exist? Avoid that! Here’s the template you want.
New PDF/Video/Etc (1)
New freebie (or funnel)? This email introduces your existing list to the new goodie for you.
Giveaway Promo (3)
Try this instead of the cookie-cutter swipe for any giveaways you’re participating in…
Re-Introduction (1)
It’s always a good time to let your subscribers get to know you better. Share your story and more.
Social Media Messaging
LinkedIn Connection Requests (3)
Building your network on LinkedIn? Here are three templates you can send along with a connection request.
LinkedIn Outreach Messages (3)
Ready to turn your LinkedIn connections into clients? Try these outreach messages with invites to your masterclasses/resources, or to book a call with you.
Follow Up Messages (24)
Looking for a good reason to follow up with a potential client who’s disappeared or to reach back out to someone you haven’t been in touch with for a bit? Try this list with message templates to get yourself inspired and into action!
Join the FB Group (1)
Get your email list moved into a Facebook group for another point of contact with a quick, simple invitation.
"Get More Clients"
Suggested I Know You” (1)
When a client or colleague suggests someone who could use your services or products, here’s a reach out email.
Invite Referrals (7)
These template email messages are to invite someone to refer clients or customers to you!
Event Follow Up (1)
Got stacks of business cards from events? Try this template to follow up and get clients from your connections.
Early Access Invite (1)
Got leads or previous clients you’re looking to re-engage with? Try this “sneak peek” email to tempt them!
Cold Client Outreach (2)
Use this two email series to reach out to (and follow up with) potential clients you are interested in working with.
Get Clients Back (1)
Got clients you’d love to work with again? Try this simple template email to reach out and get your clients back!
Sales & Promos
VIP Day Offer Series (3)
Do you have a VIP day or longer-session offer for your consulting or coaching? This series is for you.
Unlimited Coaching (3)
Have you tried the 15-min call coaching package? Test it out with this email invite to unlimited coaching.
Book a Strategy Call (3)
Looking to get your list to setup phone/Zoom conversations with you? Try this 3-email “book a call” series.
5-Day Challenge (1 + Full Walkthrough Structure)
In this series you’ll find the basic structure for running your own 5 day challenge.
Networking Invite (1)
Host a virtual (or in person) networking event to bring your community together.
Boost Sales with a Bonus (1)
If you’re offering a product, workshop, or program, and looking for a way to boost the sales from your list – try this!
Affiliate Promo – Discount (1)
Promoting offers as an affiliate? Here’s an effective “discount” email to get people clicking!
Creative Sales Sequences
5-Day Evergreen Series (5)
A 5-day content-based promo series for an evergreen offer. Each email provides value to show your expertise!
Webinar/MasterClass (9)
A full email campaign from invite emails, to reminders, to after webinar follow up sales emails.
Last Chance Sale (1)
Ready to retire an older course, workshop or service? Consider running a “last chance” retirement sale for your community at a great deal.
Flash Sale Offer (3)
Run a 24-hour flash sale for a super-discount on a product or service with this series. Includes 3 emails to send over a 24-hour period.
3-Day Bundle Sale (3)
Looking for a quick cashflow bump? Try a 3-day bundle sale! Choose a few of your workshops, courses, etc to put into a special package.
72 Hour Discount Sale (3)
A series of fun twists in this 3-day special offer series that combines discounts and bonuses to create daily surprises for your subscribers.
Exclusive Subscriber Deal (1)
Why not run a secret “subscribers only” deal to your email list? Here’s a great template for it!
Live Video Event Chatbot Message Sequence (1 Sequence)
Got a masterclass, webinar, or other live video event coming up? Try a fun chatbot sequence to engage and follow up to convert more participants to clients!
Visibility & PR Related Emails
Podcast Pitch (1 + Know Your Pitch 3 “C” Formula)
Ready to skyrocket your visibility? Start by getting yourself booked on popular podcasts in your niche with this tested and proven template.
Guest Blog Pitch (1)
Reach out to popular blogs and websites and let them know you’d love to write a guest post/article for them with this email + follow up.
Podcast Launch (2)
Launching a new podcast? Send this series out to get your community excited, looking forward to it, and to help attract ratings & reviews.
As Featured In… (1)
Share your podcast appearances, guest articles/blog posts, mentions in media, etc with this template.
"Sticky Situations"
Payment Request (1)
Sometimes clients need a little nudge or reminder to submit payments due. Here’s a clear and direct request.
Refund Request (1)
Refund requests are never awesome to get. These templates help you respond neutrally, with options to rescue the sale!
Overdue Invoices (1)
Invoice past due? Here’s a polite, direct follow up email to use.
Reschedule Request (1)
In a sticky situation where you need to reschedule an appointment with a client or prospect? Try this approach…
Back on the Rails… (1)
Projects sometimes go “off the rails” and the best way to get things back on the rails is clear, direct communication.
How to Say “No” (1)
Struggling with how to say no to potential work projects (and still make money)? This email is for you!
Bonus Templates and Resources
Attention-Grabbing Subject Line Templates (25)
Frustrated by staring at that blank spot where your subject line goes? Many people (even writers) often have a hard time creating a subject line that is catchy but not cheesy. Try these ideas!
Story-Based Email Starters (38)
These are quick starters to inspire story-based emails to share with your subscribers.
Promo Package for Virtual Event (1)
This quick template will help you gather necessary images/branding details and information. Copy and paste from your opt-in or event page where possible to keep voicing accurate. Then, use the other templates in the package to create your promos!
Email Actionizer Tips (11)
Want more people to open, click, and take ACTION when you email? These tips are for you!
Sales Conversation Flow (1)
Not sure what to do once these emails get potential clients booking calls with you? Here’s what you need!
It might sound crazy, but email marketing can be FUN when you've got the right inspiration to get you started! 😉
You're Invited to Join CopyCraft LIVE
Saturday May 25th from 12pm ET - 4pm ET
100% Virtually on Zoom - Full Recordings Included
- The CopyCraft Approach: Method, Magic, and Magnetism
- The S+E4 Profitable Copy Formula: Strategy + Engaging, Entertaining, Ethical and Effective
- StoryCrafting: Creating Stories and Illustrations that Stick
- The “HIP” Principles for Honest Influence and Persuasion
- And more…
Plus, Bonuses!
- 150+ Email and Messaging Templates
- “BRAVO” Content Masterclass (Secrets to Creating Content that Grabs Attention)
- Personal Video Review of Your Sales Page, Opt-in Page or Other Copy (just send in the link or document and I’ll personal review and send you feedback and ideas privately)
Investment: Just $97
As to Your Qs
We’ll start with how to connect to your intuition and get inside your audience’s head so you can communicate clearly.
Then we’ll look at tools and resources to save you time and energy as you write any type of copy.
We’ll dive into ethical persuasion and how to motivate the right people to take action.
Finally we’ll get some writing done! Bring a project you’ve got and we’ll look at structure, specific messaging and more.
If you’re a coach, consultant, service provider or you offer digital products, these will be a great fit for you!
When you grab access, you’ll get a link to a google drive folders where you can choose what format you’d like the files in.
Copy the folder to your own Google drive, or download as text, word doc, or PDF.
Because choices are good. 🙂
Yes! There are marked areas to customize, but you can rewrite to your heart’s content! Make them your own. 🙂
You can’t give them away or resell them.
But it’s totally cool to use them in your own projects with clients as long as they’re customized before you share them.
As soon as you complete checkout, you’ll be setup with access within 24 hours! You don’t have to wait until the workshop to get started.
Then it’s click, copy, edit, and send! 🙂
You're Invited to Join CopyCraft LIVE
Saturday May 25th from 12pm ET - 4pm ET
100% Virtually on Zoom - Full Recordings Included
- The CopyCraft Approach: Method, Magic, and Magnetism
- The S+E4 Profitable Copy Formula: Strategy + Engaging, Entertaining, Ethical and Effective
- StoryCrafting: Creating Stories and Illustrations that Stick
- The “HIP” Principles for Honest Influence and Persuasion
- And more…
Plus, Bonuses!
- 150+ Email and Messaging Templates
- “BRAVO” Content Masterclass (Secrets to Creating Content that Grabs Attention)
- Personal Video Review of Your Sales Page, Opt-in Page or Other Copy (just send in the link or document and I’ll personal review and send you feedback and ideas privately)