Strategic Content Tips and Ideas

How do people feel and think when they interact with your business? Have you thought about how you want them to feel after interactions with you? Or what words you’d want them to use to describe you or your business?

End the "let's circle back..." frustration with prospective clients by avoiding the two huge mistakes most entrepreneurs make in sales conversations and copywriting!

How to Create a Guarantee You Feel Great About (and Your Clients Do, Too!) It’s the part of the sales page (and business) that we often dread… the “money-back” guarantee. Spoiler alert: you have other options that may be even better. We’re going to look at 7 different types of...

How to Get More Click-Throughs in Your Emails Click-through rates are key to successful, effective email marketing. More clicks = more eyes on your invitations (offers, freebies, etc).  If you can increase your click through rate, you get more action even without growing your list!  So what can you do to...

The Dangers of Narcissistic Marketing (and How to Avoid It) I opened up an email today and woo boy… today’s rant might ruffle some feathers, but it’s gotta be said AND if you make time to read this, it will transform the way you think about your copy and marketing....

5 Ways to Clear and Ground Before You Write When we find writing frustrating, stressful or just can’t get the words to flow… it’s because our minds are distracted and clouded! Before you begin to write clear and ground yourself (AKA “cleanse your aura” or “remove negative energy”). It’s super important if...

Ever sit with your fingers on your keyboard… wracking your brain for words… and inspiration eludes you? W.R.I.T.E.R.S. B.L.O.C.K. S.U.C.K.S. Sometimes it doesn’t matter how many great sources you look at for inspiration, how many ideas you’ve got filed away… you’re simply stuck and not “feeling” it! Here’s a few...

Want Content that Attracts and Converts Your Ideal Clients? Stop Posting Fluff–Start Answering These Questions Instead! Much of the “advice” we get about creating content is focused on filling up a calendar with daily posts, fluff that’s just to get noticed, engagement bait, or designed to be pretty… But your...

Alternatives to the 9-Word Email The “9 Word” email from Dean Jackson is popular for a reason.  It works.  Just asking the simple question: “Are you still looking to…?” is a great email.   But if you’ve already sent that out lately, or even quite a few times, try one of...

Enough already with the endless ebooks!  We’ve all got a million of them cluttering up our hard drives that we haven’t read… So do your audience a favor – create something more fun for your freebie, that they’re more likely to actually read and apply! Here are some ideas to...

Warning: If you aren’t doing this one thing right, you’re losing readers faster than Frosty the Snowman melts in the summertime sun… If your potential reader gets past your headline… you’ve got to GRAB them with your opening before they click away to all the other shiny objects competing for...

Just a few extra minutes of time and attention to your headline can make a world of difference in the results you get. “The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” Mark Twain Here are five quick strategies...

1. Weave in controversy or curiosity. Spend a few minutes browsing a news website or two and watch how they use controversy and curiosity to keep you clicking through to read one article after another. Strong opinions get attention.  Are you willing to go out on a limb and be...

How to Create Attention-Grabbing Headlines FAST If you’re creating any content online – sales pages, emails, blog posts, social media posts… you need headlines that will grab the attention of your ideal audience so they’re excited to read more! But trying to brainstorm a great headline idea from a blank...

Grab Attention First Your headlines are promises and you’ve got to promise something that your readers want if you want their attention.  Your readers need to know exactly what they’ll get when they click through to read your content.  What are you promising and why should it matter to them? ...